September 10, 2008

Making healthcare ads work

Wayne Glowac

For any readers who have seen our Healthcare Tsunami presentation, this article takes a look at marketing to baby-boomer women, who as we said, are a key consumer group to think about. What’s different here is how the writer looks at assumptions marketers make about women. http://www.healthleadersmedia.com/content/217805/topic/WS_HLM2_MAR/When-...

And we all know typical health and healthcare ads just don’t make an impact on consumers. So to stand out, many marketers try the other extreme. But there’s a fine line between distinguishing and disturbing, take a look at some of these spots: http://adblog.msnbc.msn.com/archive/category/1164.aspx

Here’s a great how-to article from dmagazine.com about how to fix bad healthcare ads: http://www.dmagazine.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MultiPublish...

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