September 4, 2008

Digital Quacks?

I am intrigued by the growing consumer trend of using the Internet as a healthcare source. According to a study released by the Center for Studying Health System Change, in 2007 56 percent of American adults (122 million people) sought information from a source other than their doctor. And, 32% use the Internet, doubling from 16 percent in 2001.

I am not as surprised that consumers go online for information; as much as I am that they don’t consider credibility. I have never heard of a website failing or getting sued because the health information was inaccurate. There is no web medical school or board that certifies health websites as accurate. If patients went to their doctor and found out he/she wasn’t an actual MD or got his/her information online, they would refuse care and come back with a lawsuit.

And, for something as complex as personal health, it surprises me how consumers take what they find online so seriously. I mean, how many people would hop online to look up a problem with their car and fix it themselves, having no experience or education? How can they know their source told them the right thing to do?

This is further support that consumers are an emerging force in healthcare and very hungry for information. But, their challenges are numerous. Healthcare is more an art than may want to admit and consumers are not only confused about where and how to learn more, they may also must learn what (or whom) to trust.

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