The NOAH Principle

The NOAH Principle: predicting rain doesn’t matter, building an arc does

I first heard this concept two weeks ago during a healthcare marketing webinar and it has stuck in my head. That’s because it is incredibly true.

It applies to every level of business planning too, not just marketing. Everything from goals and strategy to crisis management should be thought of in this way. And its especially important during difficult economic times.

Healthcare is an industry obviously undergoing change, but no one can truly predict exactly how much or for how long. The best we can do is gather as much information as possible and prepare for as much rain as possible, and stay afloat.

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